AN EGG-CELLENT EASTER AT EAST VILLAGE FOR ONE AND ALL

• April 1st, 2015.
  Victoria Park Zetland, Sydney:

East Village, Australia's most diverse & exciting urban marketplace, is opening it's doors over Easter to celebrate Easter with an variety of activities and a festive digital competition to keep the family entertained this week.

Located in the spirited residential community in Victoria Park, Zetland, East Village, is inviting all Sydney-siders to come and join in the celebrations of Easter with an array of exciting activities from cupcake decorating to visits from the Easter bunny, and cooking demonstrations of scrumptious Easter treats.

The activities running from March 30th - April 4th include:

Fun Easter Activities for the Whole Family to Enjoy …

Easter Cooking Demonstrations for the Family

Foodies and eager cooks are invited to watch Chef Felicity Goodall, Head Chef of Jamie's Italian, Sydney, preparing and cooking a selection of Easter treats. Guests will also be treated to a free two-minute hand massage throughout the cooking demonstrations courtesy of Leah's Wax Works.

Social Treasure Competition

Find 25 products, take a photo, upload using the #eastvillagevp and #eastervillage, and be in for the chance to win some fantastic goodie bags filled with items including an Optus Selfie Stick, a Lorna Jane Nourish Cookbook, Oliver Brown chocolates, and a Beaute Haus Macadamia Brush. Visit the East Village Facebook page, for clues of where the 25 products can be found.

Audi Guessing Competition

Customers are invited to try and guess how many Easter Bunnies are inside the Audi A3 stationed outside Bowan Island Bakery for a chance to win an ultimate Audi driving experience!

The Easter Bunny Visits East Village

Family and friends are all invited to meet the one and only Easter Bunny when he makes a very special visit at Easter Village this week. The Easter Bunny will be hopping in between 11:00am – 2:00pm on April 1, 2 and 4 2015. He may even have a treat on hand for children!

Fun for the Kids

Kids in the Kitchen rule!

Children of all ages are invited to be creative in the kitchen this Easter with FREE cup cake decorating from 11am -2pm on April 1, 2 and 4 2015.

To find out more information of all activities at East Village this Easter visit http://eastvillage.com.au/upcoming-events/

About PAYCE

PAYCE is an award winning Australian property development group, PAYCE has been transforming urban landscapes since 1978.

A leader in urban renewal, the team at PAYCE has played a pivotal role in developing some of Sydney's most iconic precincts. From Wentworth Point at Homebush Bay to Washington Park at Riverwood and the astonishing Royal Shores waterfront development which is coming soon to Ermington.

With a tight focus on design, innovation and social adherence PAYCE delivers milestone projects which reinvigorate suburbs and create new, livable and social communities.

About East Village

East Village is inspired by some of the worlds' leading urban market places including Chelsea Markets and Eataly in New York, Faneuil Hall in Boston and Borough Market in London. Under the leadership of PAYCE, the world class architectural collaboration of TURNER, Hassell and Koichi Takada Architects are behind Sydney's latest retail food and lifestyle haven.

East Village features an integrated, full line 'new generation' Coles supermarket concept store; Virgin Active Health Club;

Audi office and service centre; My Health Medical Centre, Montessori Academy and an exciting, distinctive retail gathering including artisan stores, fresh food, health & lifestyle, daily service needs, cafes and restaurants such as Colins Butchery, Taste Growers Market, Taste Baguette The Village Crow, Mad Mex and East Phoenix.

East Village is open seven days a week and located on Gadigal Avenue, Zetland NSW 2017.

For more information visit: http://eastvillage.com.au/

2015 RETAIL INTERIOR DESIGN AWARDS SHORTLIST EAST VILLAGE

• March 1st, 2015.
  Sydney:

PAYCE is honored to be shortlisted in the Retail Design classification of this year's Australian Interior Design Awards.

The annual accolades, presented by the Design Institute of Australia, designEX and Artichoke, recognise innovative thinking and visionary solutions of Australia's design industry.

East Village Interior Design theme, 'Forests' shines through in 2015.

The entries are appraised by a board of industry specialists elected from around Australia. The victors of the Australian Interior Design Awards 2015 will be announced on Friday 15 May 2015.

Project interior architect, Koichi Takada said the East Village retail centre delivers a rare shopping experience by creating an urban marketplace under a forest canopy.

"'Forests' is a theme of East Village interior design that builds on the architectural concept of hybrid mixed-use residential living in a park." he said.

"The theme seeks to draw the landscape of the park inside the built form to create continuity and balance between the external and interior environment.

"Koichi Takada Architects' interior design concept for East Village challenged the common perception of retail shopping by introducing more natural elements, such as the use of raw timber materials and rustic steel.

"The result is a new shopping experience where natural light is featured, and artificial light is designed to mimic the dappled light through the branches of a tree as one would find in a natural forest," Mr Takada explained.

Brian Boyd - East Village is Unique among Premium Quality Retail Development Projects.

PAYCE's Managing Director, Brian Boyd said he was very pleased to see the project make the shortlist of finalists in this year's prestigious industry awards.

"PAYCE is immensely proud of its East Village mixed-use project and the excellent result achieved primarily as a result of Koichi's fantastic design," Brian Boyd said.

"We wanted the marketplace to be unique and reflect the attention to detail and premium quality that PAYCE is renowned for in all its projects," Mr Boyd continued.

New Levels of Design and Sophistication in Sydney Retail experience – Dominic Sullivan explains.

PAYCE's General Manager, Dominic Sullivan said a new constant of design and sophistication was introduced to the Sydney retail market at East Village.

"The feedback we have received since the marketplace opened last October has been fantastic and people are quite genuinely excited when they walk through the front doors for the first time and see the beautiful quality and uniqueness of the design," Dominic Sullivan stated.

East Village has already received a number of industry accolades, including the top award for Mixed-Use Architecture in the 2014 Sydney Design Awards and a Commendation Award for Design and Innovation in the 2014 Urban Development Institute of Australia (NSW) Awards.